Visualizations of online dating language, http://www.boingboing.net/2011/04/05/visualizations-of-on.html
R. Luke DuBois... became fascinated with the language used in the profiles. So he overlaid data from 19 million online dating profiles onto US maps.
[interview with Turnstyle magazine] ...In addition to color-coded maps by gender, he also scanned a Rand-McNally Road Atlas into his computer and replaced the city names with unique words. "Not the word people used the most [in their dating profiles] – but the word that was used uniquely in that place – the word that shows up there more than anywhere else," said DuBois. The atlas maps are labelled with 20,000 unique words. He rattled off some combinations:
Dallas – "rich" Houston – "symphony" Santa Cruz – "liberal"
Atlanta – "God," "company," "coca," "jazz," "protestant"